Steve Miller's Blog

Xbox vs XBOX Capitalization Debate CEO Poll: Gamers Divided Over Branding

Ever found yourself in a heated discussion about the proper way to write a product name or font choice in an office memo? The xbox vs XBOX capitalization debate is just that, but on a gamer scale.

Linking Branding Rituals to Daily Grind

It’s absurd how these tiny decisions blow up, much like bureaucratic glitches in everyday IT tasks.

Beginners in gaming and office life alike can laugh at the process.

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